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Ventecon Network Mining: Journey towards the best business strategy
Identifying business cases and deriving a sustainable business model is very hard, time-consuming, explorative and risky in our interconnected economy. Decisions often are based on old incomplete data that needs to be consolidated manually, done ad-hoc with a subjective bias and use varying standards that miss an approach to evaluate business models.
Your journey as a business strategist will involve searching for and gathering a lot of information about the market and your company itself. You are going to scan market reports, industry services, interviews, crm-systems, excel files, market signals, news and much more in order to gain a 360-degree view of the market, its roles, actors and semantic links. Streamlining and integrating data of various sources is a difficult task, just to point out the volume, variety and speed of new information as well as stakeholder alignment. Network Mining thus provides collaborative data management capabilities for business strategists, not only do we provide own data pools for market information, but you can also leverage a strong plugin system to integrate market data from various sources continuously and create a market knowledge graph. We do so by defining an extensible, multidimensional ontology. The output is a value network coupled with a business network of a market segment.
After having consolidated information about the roles and actors on the market, you need to gain a solid understanding of the market structures and dynamics. Current approaches include the „gut feeling“ of doing so and using it as a basis for decision making. We believe that it is not wrong to have a strong intuition and to use it, but we would like to enhance and challenge your intuition with our intelligent valuation that quantifies more than 16 dimensions of the market, micro and macro. On the basis of this valuation, you will gain strong quantified insights about value and information flows in the market. In our visual analytics cockpit, you start exploring all dimensions using drill-up and drill-down features, tracing capabilities of value and information, identifying profit pools and compare different metrics against each other. This is the explorative part of Network Mining backed up by a strong foundation and quantification of market data.
MINING: Business Cases
Remember what our initial goal was? Right, we need to identify high valuable business cases and derive sustainable business models. And not just one, but we need to evaluate a lot of them and create a traceable, well-founded report. We now got a solid understanding of the market, its roles, actors and semantic links between them as well as quantified dimensions. Our artificial intelligence uses all this information to identify and evaluate hundreds of positioning scenarios on the market and identify new potential roles and links that will lead to a great business case. In order to leverage your intuition, we provide a configuration mask so you can specify boundary conditions and tune the AI to fit your business model requirements. Within a few minutes, instead of weeks or months, you see results that will skyrocket your venture. Every computed scenario has a score and information about partners, capabilities, value proposition, channels, customers, financial streams and more. It even shows how you would approach that business case and build your business model.